Sunday, February 6, 2011

Four things successful business people will do today... that you won't!

by Christopher Hessman

Friend, let's get one thing straight from the get-go. Successful people are going to do things today that you won't. Read this, and you'll discover what they are.

1) Successful people don't just let today happen.... they plan for today... yesterday!

What did you do before you left your office yesterday? If you're successful, you planned your success for today, determining your clear objectives and laying out the documents, materials, and other things you need.

In other words, you knew what you'd need, and you had it readily at hand so you could, without special effort, pick up first thing today what you so carefully planned.... yesterday.

Organization, a constant focus on time management and efficiency, not caffeine , are what the successful bring to the table. They cannot and do not consider yesterday concluded... until it is organized as the spring board to a successful today.

2) Email a stupendous offer just before you leave your work.

Want to walk in tomorrow to sales? To lots of great prospect leads?

Then email a terrific offer BEFORE you leave.

Most people, bushed, fatigued, tired, upon leaving their offices are contemplating the pleasures of the rest of today. But not the successful.

Successful people are mad keen on organization and efficiency... and constant bank account pleasing cash flow. They know that today's dollars are the result of yesterday's offers. Successful business people force themselves to stay, no matter how tired they are, no matter how pleasurable the day's forthcoming events, until they have crafted the stunning offer that ensures cash flow throughout the hours they are not present.

This offer must be a lollapalooza... the best yet.

As I write, much of the United States, much of the rest of the world is mired in an anaemic economic recovery that is, at best, just limping along.

Yet, by staying focused at all times on the main event, successful business people will flourish and achieve even the most ambitious of business and financial goals.

The key is having cash readily at hand.... and the means to generate more.... at will.

This means offers, better offers, the best offers, never-ending offers.

Because you will be tired at the end of the day, craft your end-of-day offers earlier. To ensure that it delivers the big success you insist upon, shape that offer when your mind is fresh and your abilities keen. Aim to make your offer better than you have ever made before; aim to make it a stunner, head turning, a cash gusher.

What the most successful business people know is that cash is king, especially when other people, people who do not have and do not use such offers, don't have it. If you focus as on your #1 Priority the shaping and constant sending of eye-popping offers you will have the cash, and thus the freedom, your less focused and clever colleagues lack and will always lack.

3) Call three prospects who have been hanging on the fence, uncertain about buying, and tell them you have the talking turkey offer of all times... if they will act now.

Offers come in many shapes and sizes... but one thing they all have in common is the "act now" factor. Offers to work must have deadlines... and the very best offers mean prompt, immediate response... no dithering allowed.

Most people, you see, even most business people, dither, offering excuses when decisive action is called for. In fact most people are not decision makers; rather, they are decision avoiders. The offer is made for such people, for only a truly superior offer will get these torpid ones to act at all, much less act on your speedy schedule.

Now, be honest. Did you, before leaving your office yesterday, call at least three people with a special, once-in-a-lifetime, knock 'em, sock 'em offer?

Or did you just turn off the lights and lock the door?

Want money?Then outline a "for my best customers" offer... and call them to discuss it. (You may also use email to send the offer... but never expect such an email to close the deal. For that the phone is the key).

Pick up the phone, I say, and, upon reaching these prime (if delaying) prospects, verbally embrace them, "Mary, you and I have been in contact for many years. I was thinking of you and wanted to make you a spectacular offer. Have you got a minute?" Then deliver the offer of offers, tellingly delivered, resoundingly delivered, convincingly delivered. This is a Special Offer.... for a Special Person. Deliver it accordingly.

4) Select 5 customers and give them a special unexpected gift.

People have always liked and will always like to get presents. It makes us feel wanted, warm inside. The most important people in your business are your customers; we all know that. However, what have you done lately to warm the cockles of their hearts? Not much, right? Change that today.

Pick a few customers, 5 is a good number, and give them a special gift, report, some free product, any kind of emolument... something that says simply, honestly, "I value you!" Then send it out.

Your customers will be pleased, gratified, impressed. No wonder. In our busy world, too few take even a little time to do the right thing; that thing that identifies you as a quality individual, well deserving of such customers. Out of the enhanced good will such valued offerings engender will come business, lots of business. You deserve it.

Are you going to be the business success you say you want?

You now know what to do. The question, therefore, is whether you will do it,and when.

24 hours from now, as you reflect upon this day, you will know just how successful you will be, based on what you have (or have not) done. It won't take any longer than that to see how well you're going to do. You see, now as always, the success you get (or forego) will be upon the actions you take and how well you do them. In short, it's all about you.

Bon voyage.

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About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant's is also the author of best-selling business books. Republished with author's permission by Christopher Hessman http://ProvenAutomatedBiz.com. Check out AutoBlog Syndicate -> http://www.ProvenAutomatedBiz.com/?rd=kk0GLQbI

Saturday, February 5, 2011

We must remember... because to forget would obliterate the crimes and suffering. The pressing need to restore and preserve Auschwitz.

by Christopher Hessman

You think, before you go, that you are prepared.

But you are not prepared.

You think you understand what happened at this place and why it happened.

But you do not understand.

You think you can visit the museum and its artifacts as you would visit any other museum.

But you cannot so visit.

This is Auschwitz and it changes your life, starkly, profoundly, forever.

It forces you to think... to dig deep in your soul... it demands your attention... your reverence...

You came to see for yourself... and it demands that you see it all and clearly. It is almost unbearably painful... and the tears come involuntarily, providing release. You begin to fathom the unfathomable.

This is Auschwitz and it compels, as if by right, your complete concentration, that you see it all, confront it all, avoiding nothing.

Here a great evil was perpetrated.

Here people just like you and me, people who once laughed, studied, married, worshipped found an untimely end they could not comprehend even at the moment of death.

What had they done to bring them to this place of dedicated evil and inexplicable horrors?

This is Auschwitz where human minds were put to the business of destroying humans, systematically, categorically, efficiently, proudly.

From the moment you arrive at the entrance dubbed the "Gate of Hell", you sense an atmosphere compounded of fear, terror, anger, confusion. Upon arrival, people just like you walked through this gate, little comprehending that their fate was about to be sealed at the hands of guards who, with a nod or flick of a swagger stick, directed you to immediate perdition... or to a more lingering death as a laboring slave. "The angel of death" himself, Josef Mengele, immaculate in shiny boots, gloves, and a whip was often seen... evaluating,calculating, deciding fates without compunction, a man of destiny, ensuring the desirable exterminations demanded from Berlin.

The world, burdened with many problems in May, 1940 when Auschwitz was created, took little note of this one... until Soviet troops liberated it January 27, 1945, exposing step by horrifying step the true dimensions of human cruelty one object, one item, one artifact at a time.

155 buildings 300 ruins 4 gas chambers and crematoria 27 guard towers 460 artificial limbs 80,000 pairs of shoes 40,000 pairs of spectacles 260 prayer garments 3,800 suitcases.

Now these and all the other remnants of systematic horror are threatened by aging, the elements, neglect, lack of funds, and by the steady increase in visitors who come to learn... and to ponder. In 2010, 1.4 million of these pilgrims came... and thought deeply of what they saw. Each was touched in his own way, and so remembers.

To preserve all this so we never forget what is so painful to remember, $200 million is now required. Germany, to date, has pledged $60 million; the USA $15 million, other governments, like Austria, less.

But what of the British government...and the French, two of the great allies of the World War that gave the Nazis their cover for the "Final Solution"? Ex-Prime Minister Gordon Brown, having visited Auschwitz, pledged funds, but no amount. And, so far, the succeeding Cameron government has been silent on the matter, facing as it does riots for budget cuts that touch his fellow citizens more urgently. The French are even less committed than the British... the needs of their own war memorials and the crosses of Flanders fields call for upkeep and restoration, too.

And yet this matter presses... as the artifacts of horror crumble, disintegrate, decay. Each one gone aids oblivion, out of sight, out of mind, which after all would suit some people who deny the importance or even the existence of the Holocaust.

The job that has to be done is immense... and time is pressing as the last of the Holocaust survivors passes into eternity, anxious that the unspeakable reality they knew remain vivid, a necessary reminder to generations yet to come of what we humans are capable of doing to each other. The people of Armenia, Cambodia, and Rwanda , to name but a few, already know. Holocaust, you see, is not merely history; it is present day reality, lethal, savage, always near at hand.

This is why Auschwitz must continue to exist, not merely as a museum but as a living example of the dark side of our species. For we are now what the masters of Auschwitz were then... beings capable of the unspeakable, not just in those damp and pestilential Polish fields and forests where the death camp grew... but everywhere on this seething planet that knows all the varieties of hatred so well.

To find out how you can help preserve and restore Auschwitz and related projects, contact:

Jewish Community Relations Council of Greater Boston
126 High St.
Boston, MA 02110
At: 617.457.8600 | f: 617.988.6255








About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also a historian and author of 18 best-selling business books. Republished with author's permission by Christopher Hessman http://ProvenAutomatedBiz.com. Check out Auto Coupon Cash -> http://www.ProvenAutomatedBiz.com/?rd=vu4WQplG

Friday, February 4, 2011

Just released. Expert says Leonardo da Vinci's Mona Lisa was a man... and his lover to boot. Kinky!

by Christopher Hessman


Unarguably, the most famous picture in the world, bar none, is the famed Mona Lisa by Leonardo da Vinci. Generations of art fanciers and scholars of repute (and otherwise) have looked long and hard at this masterwork... all wondering, and then pontificating, about who "she" was... and what that provoking, enigmatic half smile could mean.

Now in the latest news from Rome, researcher Silvano Vinceti has his say. After prolonged research, Vinceti says, with the ringing assurance of every da Vinci investigator, that the Mona Lisa is not in fact the wife of Francesco di Bartolommeo di Zanobi del Giocondo (whew!) but his male lover Gian Giacomo Caprotti, known as Salai.

Salai, who was a bit of a dish, worked for da Vinci for more than two decades, starting in 1490 when da Vinci was 38. During this time the master no doubt relied on his helper for many things; being a male model masquerading as a lady of quality was no doubt just one.

Salai also appears in such da Vinci masterpieces as "St. John the Baptist" (painted 1514) and a lesser-known drawing called "Angel Incarnate."

It's easy to see why da Vinci, with his predilections and trained connoisseur's eye, dallied with Salai. In the drawing of St. John the Baptist, Salai's youthful charms appear to full advantage. The flesh is radiant. Salai's body is young, firm, ripe; the muscles (which the master must have known so well) swell. The image pulsates with sensuality. Here was a most desirable hunk indeed. And the picture? Was it perhaps a souvenir, designed to remind? Or did it torment da Vinci after his young lover was gone? If so, it could have been called "Mi Ricordo", "I remember." Old men so recall the lovers of their lives, often painfully, especially when those lovers are young, slender, alluring... once at hand, now gone.

"The Angel Incarnate" (dated by experts between 1513-1515) is even more revealing, bluntly sexual (not merely sensual as the St. John) with engorged, thrusting member. Salai was proud, preening, sure of his power over the aging da Vinci. Perhaps the master liked it so. Others found it less enthralling; some outraged Puritan along the way tried vigorously to efface the bulging genitalia. No doubt da Vinci would, as a lover, have found the attempt amusing; as an artist he would have been outraged, and rightly so. Genius has its privileges.

Was this Salai? Was Salai da Vinci's lover? Or was he just a favorite, oggled and desired? Only the principal parties know for sure... just as only they know about the true identity of the Mona Lisa.

Researcher Vinceti is sure he has the answer... but then generations of devoted da Vinci admirers and researchers have been equally confident. Still...

Vicenti points to the similarities between Salai's nose and mouth in the three pictures; they are "striking" he asserts. No doubt in real life there were also worthy of note. One wonders whether da Vinci lingered over that mouth... and what he thought as he shaped this most enigmatic feature on his signature work.

Commenced in 1503, scrutinized and debated ever since.

Everything about the Mona Lisa has fascinated the cognoscenti since da Vinci first put brush to surface in Florence. For instance, it took the master 4 years to paint. It's painted on poplar wood, 77 x 53 cm. This wood now shows evidence of warping and was stabilized in 1951 with the addition of an oak frame and in 1970 with four vertical braces. Dovetails also were added, to prevent the widening of a small visible crack. These facts are not in dispute.

What is also indisputable are these facts:

Item: Mona Lisa has neither price nor insurance. It belongs to the French state and, priceless, has no assigned worth.

Item: It has hung in the private quarters of kings and emperors. Specifically, Mona Lisa was sold to French King Francis I (reigned 1515-1547) and was kept in the Louvre until Napoleon moved it to his state bedroom in the Tuileries. Hitler wanted to move it to Berlin... but was persuaded that that act of pillage would rouse the French like nothing else. They liked to pillage, too, but thought that capturing artistic trophies and moving them to Paris increased their value and eclat. How very French.

Item: It has been stolen. August 21, 1911, Vincenzo Peruggia, an Italian carpenter, made the classic error of confusing fame with salability. He seized the painting from the Salon Carrre of the Louvre, only to be arrested when he put this icon up for sale 2 years later to a Florence antiques dealer. If "Antiques Road Show" had existed then, he no doubt would have claimed to have found it at a yard sale.

Item: It has been defaced. On December 30, 1956, a Bolivian named Ugo Ungaza Villegas, stared at the picture for a time; then, having seen enough, threw a rock at it, damaging a speck of pigment near her left elbow, and thereby entering history.

Item: It has been damaged by chemicals. In 1956, an acid attempt damaged the lower half of the picture. The restoration took several, very expensive years.

These are the facts... all the rest is the stuff of pleasurable speculation and debates, for drawing rooms and international conferences.

The grand thing about the Mona Lisa, perhaps the very grandest, is that everything else except the price of her habitation in the Louvre ($7.5 million) cannot be known for sure. Even the attribution to da Vinci (while unchallenged) might be questioned since there is no signature. This is why your guess about such matters might be as good as the experts, and makes it inevitable you will go to Paris to see it, no doubt having to elbow your way through a legion of Japanese school children to get the best possible view.

Next time you go, while considering that the Mona Lisa may well be a lady of the early 16th century, also ponder the likelihood that the image may be of the master himself (some experts do say so).... or that it a fanciful, deliberately perplexing image of his young lover, the kind of boy who beguiled, entranced, disappointed and broke your heart... but who knew (at last) that that lover had given him the gift of eternity, a fact which no doubt delighted him... and which cheered his lonely old age, when he was neither young nor beautiful, but merely immortal.








About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also a historian and author of 18 best-selling business books. Republished with author's permission by Christopher Hessman http://ProvenAutomatedBiz.com. Check out Auto Coupon Cash -> http://www.ProvenAutomatedBiz.com/?rd=vu4WQplG

Wednesday, February 2, 2011

'Do not go gentle into that good night.' Hosni Mubarak toughs it out as Barrak Obama pleads with him to get out!

by Christopher Hessman

Could it be that Egyptian president Hosni Mobarak has been spending his leisure time these days reading Welsh poet Dylan Thomas? It certainly looks that way. After all what Thomas wrote in 1951 must speak to the soul of 82- year old Mubarak today:

Do not go gentle into that good night, Old age should burn and rage at close of day; Rage, rage against the dying of the light. Though wise men at their end know dark is right.

For the last week or so Mubarak was like an aging champ, past his prime, being beaten down and down again. The world saw, but could not quite believe, that this octogenarian tyrant, with more power than the pharaohs before him, would go without a fight.

The revolutionaries, the children of Egypt who had grabbed the attention of the world and were about to evict the dictator, could not believe their good luck. As they gained momentum every day, it seemed that changing regimes was child's play indeed.

But, it was all rope-a-dope, with Muhammad Ali the model. Rope-a-dope is performed by a boxer assuming a protected stance, in Ali's classic pose, lying against the ropes; allowing his opponent to hit him and hit him and hit him again. The opponent thinks he's winning.... but he's actually tiring himself, while his opponent "rests". The attacker, hoodwinked, is being readied for the counter attack.

In due course, predictably, the attacker flags, thereby creating an opening which can be exploited by the old fox, the real champ... and so to victory, again.

Mr. Mubarak knows this trick, and several others, and he now means to show us each and every one of them. The world has written him off... but that, he knows, is not the end of the story.

Rage, rage against the dying of the light. Do not go gentle into that good night.

Mr. Mubarak has now let it be known, especially to one time friends who have fast deserted, so many rats, that he will not go, gentle or otherwise; that he will stay until September, 2011 when his term ends.

And so the next phase of the Egyptian revolution begins.

For the last week or so, the initiative was entirely, completely with the revolutionaries. These youngsters, for they are, most of them, still wet behind the ears, seized the world's attention and admiration from the unlikely platform of Facebook. There they called upon all the disaffected of Egypt to rally in Cairo, to rally for change... for an end to Mubarak's increasingly ramshackle administration, contemptible but still lethal.

The response was immediate, electric, overwhelming, as Facebook showed Mubarak and every other unsavory despot on earth that you can challenge regimes the electronic way, that Facebook was good for far more than picking up chicks. Now it could uplift an entire population and topple imperial thrones.

It was crazy, man. The stuff of legend and made-for- television movies.

Mubarak, his back against the ropes, his back against the wall, Mubarak bided his time... and worked furiously behind the scenes, the most active and focused octogenarian on earth.

He had not accepted the "inevitable." He did not mean to go. He would not make it easy, would not gratify fair weather friends and waxing revolutionaries.

They did not know Mubarak and, come what may, he was fully determined that they should.

Mubarak, born May 4, 1928, came from the Egyptian lower middle class. Amenities were few; evidence of scrimping was everywhere. There was too little at hand, too long to wait to get it. And Mubarak, even in his early days, was nothing if not determined, ambitious, never content to make do with less.

Such a man gravitated naturally into the military... for, as always in the history of Egypt... military men knew the better life, the secret to a good life with little work. And if that comfy, privileged life began to pall, they had, one way and another, the means to improve it. Bit by bit, Mubarak mastered these ways, in approved Dale Carnegie fashion making friends, influencing people, especially powerful people, like Anwar Sadat (in power 1970-1981).

Mubarak let it be known to such people that he would do anything, anything at all, to ascend. Powerful people know the value of such limitless assistance, for such people need clean hands and deniability. Helpful people like Mubarak provide both.

And so he moved up, from merely valuable to indispensable, a man of action... a man of destiny.

Of course along the way, he coarsened, as Lord Acton admonished so many years ago. Power did corrupt and absolute power did corrupt absolutely. But Mubarak, having made his deals with the devil, was content... most of the time, at least.

"It is a very tough job," he once told a television interviewer. "All you seem to do is wake up to trouble and sleep to trouble."

Whatever troubles he has had in the past, he well and surely has troubles now and to spare. However, he who made a fetish of unprincipled advancement is yet the Mubarak of old. He has resources, the resources of Egypt, at his disposal. What, then, matter the jeremiads, exhortations and self-serving advice from Washington if that advice does not keep Egypt in his pocket? Make no mistake, Egypt, so hard to possess, having possessed he means to keep.

That is why in these early February days, Mubarak is hard at work. He has discarded members of his government who cannot help him maintain his ascendency. He has summoned his thousands to march in his favor in Cairo and so demonstrate how vibrant and alive his regime remains. And he has informed President Obama and his emissaries, no doubt politely, to pipe down and get out of the way. He is not, after all, dead meat yet.

Mubarak knows, of course, that the odds are against him. After all, the army he once thought was his to command, has now made clear that they will not fire on Egyptians peacefully seeking change. That was a signal indeed about what they thought of Mubarak's chances to remain in power.

Mubarak says he simply wants to serve out his term. But, we all know and Mubarak knows we know, that he is angling for time... time to make a new deal with the devil, a deal that will enable him to keep the power he has given up everything to grasp.

Thus, while other men his age and even younger putter around the golf course today chasing a little white ball, Mubarak is convening all the resources of his diminished but still potent hegemony.

And, at night, he reads his Dylan Thomas and girds his loins, in Biblical fashion, for the last, great fight. For he is Mubarak still and will not go gentle into that good night, but rage, rage against the dying of the light.







About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also an American historian and author of 18 best-selling business books. Republished with author's permission by Christopher Hessman http://ProvenAutomatedBiz.com. Check out SEO Business Box -> http://www.ProvenAutomatedBiz.com/?rd=fa7Gi84q

Tuesday, February 1, 2011

The SEO Business Box: An Expert Review of the Course

Daniel Tan’s SEO Business Box is creating waves right now. This is an online SEO course that contains text-based information and various other resources that people can use to implement and enhance the search engine optimization of their business website and increase its prospects. Due to his previous bestsellers like Backlink Syndication and Rank Mover, Daniel Tan has created a good name for himself already. And judging by the reception of the SEO Business Box, this product is poised to be a bestseller as well.

The SEO Business Box has been designed for one express purpose; to enable people to earn an online income. If you have an online business and want to bring it to the presence of the Internet buying cognoscenti, then this product can help in great measure. It tells you exactly where you must popularize your website so that it reaches the people who matter. By using simple and sophisticated devices, it tells users how they can enhance the visibility of the website on the search engines.

The major bulk of the SEO Business Box is text-based information. It tells webmasters about various search engine optimization techniques that include article marketing, blogging, link building strategies, using autoresponders and the like.

The course is dispatched over the Internet in a friendly PDF format. There are links available to other information resources on the Internet, including video resources. Though the SEO Business Box itself has almost everything that a user would need, these additional resources prove to be of valuable help. A highlight is some legal documents that are included in the package which tell people what they must do to keep their online businesses completely legitimate.

The SEO course takes people all the way. They learn how to brand their product suitably so that the name proves catchy for the market as well as for the search engines. It covers topics right from registering domain names and web hosting to using applications such as autoresponders. If someone wants to set up an online company using SEO as its backbone, then this is the one product that gives it all.

Another feather in the cap of this superlative product is that it teaches people how to build links for their business websites in a very high volume. More links mean more traffic from interested people, which easily translates into more business. Daniel Tan speaks about two of his self-developed concepts, Link Acceleration and Link Velocity, both of which can build an amazing number of backlinks to a business website, thus giving it the online visibility it needs to become a topnotch business.







We recommend the SEO Business Box to anyone who has an Internet business and want to use the power of the search engines to add an important leverage to their online presence. The instructions are clear and there is no beating around the bush, but what’s most important is that the course directly takes you where the big money lies. Republished with author's permission by Christopher Hessman http://ProvenAutomatedBiz.com. Check out SEO Business Box -> http://buy2412.seobox.hop.clickbank.net

The SEO Business Box: What Are the Early User Reviews?

The SEO Business Box has one thing going for it right from the start… its developer is Daniel Tan. Daniel Tan has made his presence felt in the online world quite strongly with his previous products such as the very popular Rank Mover, which was read by more than 2,000 SEO experts worldwide.

So, does the SEO Business Box fit the bill? We took a look at some of the initial user reviews to find out how it scores.

This is an SEO course which doesn’t just think about providing education, but it really delves into the strategies one must use to earn money off the Internet. The set contains instruction guides in a PDF format, screenshots of the processes that are explained, links to various other resources on the Internet most of which are in the form of videos, some legal documents that SEO proponents can use so that they are not caught on the wrong side of the law with their businesses and a lot of bonuses to the readers. People are commenting about the clarity of instructions and the conciseness of the matter. Everything is written in a very no-nonsense manner and in a way that even a rookie web entrepreneur can follow.

The product is based on the blueprint that made Daniel earn a lucrative income of at least $24,800 a month. This is the catchy initial draw for the product, but it doesn’t fall short of its claim once one begins reading the pages. People who have read the product have spoken about how easy the method is and at the same time how it is a genuine way to earn income.

The various inclusions in the SEO course have made things easier for the online marketers of the world. People have commented favorably about the handholding approach of the course, where Daniel Tan even spends time discussing how people should name their products and register their domains in such a way that the search engines lap them up. Apart from a considerable amount of information on how to build and share links, the course also tells people how to use autoresponders to create a better rapport with their online clientele.

The product comes from a veteran Internet marketer with a good track record. People are finding it quite easy to understand and implement the teachings in SEO Course and get all the support from the maker himself when they need it.






So, in all respects, Daniel Tan’s SEO Business Box is finding the best reviews from the online marketing clientele. It is being given out for perhaps the lowest ever price for such a product, at under $100. This is one product that you cannot afford to give a miss. Republished with author's permission by Christopher Hessman http://ProvenAutomatedBiz.com. Check out SEO Business Box -> http://buy2412.seobox.hop.clickbank.net

'How ya gonna keep 'em down on the farm...' An appreciation for the life of Milton Levine, inventor of the ant farm, dead at 97... and the denizens therein.

by Christopher Hessman

Like over 20,000,000 kids nationwide and not a few adults, I had an ant farm. My brother Kevin had one, too; being intensely competitive we couldn't share just one. In the next generation, my discerning nephew Kyle also got one. Being so bright, he managed to get his at age 4 or so. He used the simple expedient of grabbing one in a variety store and refused to put it back on the shelf, threatening total mayhem and general ear-piercing shrieks if denied. He loved it even more than we did.

The fellow all of us had to thank for countless hours of absorbing fun, hands-on instruction, and unabashed admiration was Milton Levine, a man who turned an incident at a 1946 California picnic into a multi-million dollar enterprise.

The incident in question was one we have all had. Levine was at his sister's, pool side, when he noticed a conga-line of ants moving inexorably from their hill to Levine's 4th of July spread. Industrious to a fault, these critters were doing what they do best, engineering a take-over of supplies.

Levine had seen ants before, but he had never perceived ants before, never much thought of them except as pests; (that's the feeling that comes first). But, eureka, he had that "aha!" moment that all ant lovers have... and all entrepreneurs, too.

He remembered how as a boy on his uncle's farm in Pennsylvania he had collected ants in a jar. He thought that other children would find them as supremely fascinating as he did. He confided this insight to his brother-in-law E.J. Cossman and, as things developed, proposed a partnership.

It was a shrewd choice. Cossman was an incipient mail order wizard...

Uncle Milton's Ant Farm was the result.

It caught on at once which admittedly was a surprise to Uncle Milton and his brother-in-law, but not to the ants themselves. They knew just how fascinating and irresistible they are.

Although never surveyed on the matter, the ants recruited by Uncle Milton definitely liked the homey environment he created for them: a bucolic panorama of a farmhouse (the kind of place where Levine had grown up). The farmhouse sat beside a winding path to a barn and windmill above a warren of ant tunnels, all encased in plastic. The whole package was just 6-by-9 inches. It was enough to showcase an entire civilization, a whole world. Boys worldwide (for it was overwhelmingly a "boy thing") had it in their bedrooms... and stopping by to check it out would stay for hours, engrossed.

And the whole kit and caboodle set you back just $1.98.

Soon, very soon, the partners were selling thousands of farms a week. Clever, if folksy, television ads drove the sales as children just home from school discovered the ant's world was even more interesting than their previously favorite shows.

The star of this show was the California red ant, Pogonomyrmex californicus. This is an iconic ant of deserts and other arid habitats in North and South America. These conspicuous insects are normally granivorous, playing ecologically important roles as scavengers and seed dispersers. Pogonomyrmex is also known for having a uniquely painful sting. I wonder how many youths discovered this notable fact on their own... Most members of the genus Pogonomyrmex have a basket-like structure on the underside of their head made from long hairs. Called the psammophore, it helps the ants carry loose sand in low-humidity climates where sand grains do not stick together easily.

But, as in all businesses, there were quite distinctive problems to overcome. Setting up was cumbersome. You purchased the farm, then sent a coupon to the company which got you a vial containing 25 worker ants. This took several weeks, and the ants occasionally arrived -- dead.

What about the all-important queen? Here was the real problem. Federal law prohibited shipments of queen ants across state lines, no mating ensued on the farms, so another vial of ants had to be ordered within a few months... unless the owner captured some in the backyard.

And what did the ants eat and drink? More work for you! Here's what the company's website says:

Western Harvester ants enjoy small pieces of fruits and vegetables, the fresher the better. So, apples, lettuce, carrot, granola and celery will really please your ants. Don't overfeed the ants. They only need 1 or 2 small pieces every three days. Remove any uneaten food with tweezers to keep mold from growing in the ant farm that could harm your ants.

Now, just as important as the question, “What do ants eat?” is the question, “What do ants drink?” Just like pretty much every other creature – mammal, insect, reptile, amphibian, etc – on earth, ants need water to survive. However, they do not need very much. To give your ants water, you simply need to give them a few drops each day. The sand in the ant farm should not be saturated. In fact, you need to make sure that the water does not pool on top of the surface, otherwise your ants may drown. If you mix in a little sugar with their water once a week, your ants will love you. It will make them busy little beavers, so to speak – you have not seen energy until you have seen some ants with a sugar buzz!

But, in the end, despite its onerous aspects, the ants carried the day and made the ant farm a huge success. Said Milton Levine, "Most novelties, if they last one season, it's a lot. If they last two years, it's a phenomenon. To last this long is unheard of." In 2010, Uncle Milton Industries, based in Westlake Village, California was sold to the Transom Capital Group for over $20,000,000.

Levine summed up his relationship to Pogonomyrmex californicus thus: "I found out their most amazing feat yet. They put three kids through college"... and gave the rest of us countless hours of congenial visiting and learning. They are, after all, highly attractive and entrancing creatures.

For lovers of ants, and they are legion, the books of Harvard professor E.O. Wilson are key. Check out "Lord of the Ants" and (with Bert Holldobler) "The Ants." Years ago Prof. Wilson took time from his busy schedule to draw an ant for my 4 year old nephew Kyle and inserted it into an autographed copy of his book. He's a true gentleman and scholar.









About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also an American historian and author of 18 best-selling business books. Republished with author's permission by Christopher Hessman http://ProvenAutomatedBiz.com. Check out SEO Business Box -> http://buy2412.seobox.hop.clickbank.net