Saturday, February 12, 2011

New Tennessee state legislator credits Hooters with providing what she needed for victory. America take note!

by Christopher Hessman


It doesn't take a Harvard Ph.D. to figure out that we in America have a leadership void. We need real leaders and we need them -- yesterday.

After a long and thorough search I am ready to unveil to my readers, the most discerning folks in the universe, exactly where such leaders are being crafted, one tight t-shirt at a time.

The answer is Hooters... the restaurant noted for its mediocre burgers and chicken wings and, notoriously, for the comely waitresses whose manifest charms are designed to keep the customers' eyes on something other than what emerges from the kitchen.

As all restaurant owners know (particularly after the nation's business killing recession so recently over), you need a gimmick to expedite success and maintain your advantage in this ultra competitive industry.

Hooters, founded in 1983 in Clearwater, Florida, made the decision right from the get-go about how they'd get customers -- and keep them. Their candid motto is "delightfully tacky yet unrefined", and they live down to it every single day.

What they're really selling is not of the burger variety. The essence of their success goes back to Eve and her machinations in the Garden of Eden. A well-configured person of the female variety is what keeps customers (overwhelmingly male of course) happy from the first minute... and happy every single time they return. Their lubricious thoughts are not only tolerated.... but encouraged by the practised Hooters Girls who, with a wink and timely nudge, know how to keep the boys happy, even if they're 85.

Hooters Girls have unmistakable charms... and the ability, perfected by the restaurant, to package them to jaw-dropping perfection. Unlike more prosaic eateries, at Hooters, should the cuisine disappoint, one can always derive the benefits from oggling invited... and encouraged. Hooters is a very friendly place. And, as it turns out, very educational, too.

With the company's generous approval, ex-Hooters Girl Julia Hurley, reports in the February 2011 issue of the company's magazine, how what she learned at Hooters was vital to her election to the Tennessee General Assembly last November. There, at age 29, she now represents as a Republican a conservative district west of Knoxville.

Julia's constituents are of the America loving, gun toting, Bible quoting, gay baiting, tax-paying variety, the very core of the nation. As such they were enchanted (particularly the men folk) by what they saw in Julia... and were glad to learn how thoroughly she had taken the Hooters' curriculum to heart. Incumbent Democratic representative Dennis Ferguson never had a chance, although (it is thought) his worldly advisors (when things looked grim) suggested Chippendale attire and beef cake. Foolishly Ferguson declined.

We thought, but were obviously misinformed, the Hooters Girls were selected primarily for the physical qualities a beneficent God gave 'em... but we were wrong. Hooters Girls, says one who knows, are there to learn the essential skills of leadership, skills so desperately needed by the nation. Their bodies, young, firm, eye-catchingly displayed in the skin-tight Hooters apparel, are not, we are glad to learn, the focus of the establishment. No, we have come, red-blooded males all in a pother, to see America's finest young ladies learn the skills with which they will solve all of America's problems, one satisfied citizen at a time, without a penny of extra task.

Sadly, these skills were viciously attacked by ex-Representative Ferguson's supporters during Julia's successful campaign. That woman, they fulminated, had posed in provocative photographs, photographs designed to inflame the blood and seduce the innocent.

Not so, said Julia. Her experiences at Hooters taught her how to present products to best effect. She obviously did so; her modeling photographs, for instance, are stunning, artful, revealing Julia's true self. Why should the lady be penalized for perfection? Male constituents particularly nodded their heads in agreement, as she said so.

Well, then, said certain sanctimonious, censorious inhabitants of the Knoxville area, riddle me this: how can we elect as our bona fide representative a woman who, more outrageous than the wicked and seductive Biblical Jezebel herself (Kings 2, beginning verse 16), has flaunted, in a state of provocative undress?

Outrageous, untruthful charge, responded Julia. I was merely using my Hooters education to best advantage. The public demands in these skeptical days full disclosure... and I have given it to them, thank you very much Hooters and your wise teachings.

To be sure, Julia brought more than her Hooters experience to the voters. But even here she credits Hooters. They encouraged her, with her winning ways and proven abilities with people, to reach out to the community. So, she augmented her undeniable Hooters connections by joining the Southern Baptist congregation and the Gun Owners of America. Wise recommendations.

Dennis Ferguson never had a chance, which of course is the point of the "take no prisoner's" Hooters curriculum which stresses winning over everything. It is the Hooters way which is why the company has chosen the owl as its apt symbol. For the owl is the symbol of the Greek Goddess Athena, a deity of war and of wisdom. The Hooters Girls all wear it proudly and can, as yet another accomplishment, mimic the "hooting" sounds of their emblem. It is for these, and nothing else, that the company is named. Don't let anyone tell you otherwise.

Representative Hurley is by no means the only ex-Hooters Girl who has made better. The company's magazine regularly features other such paragons, the bikinis and other skimpy attire being entirely incidental to their success.

Now that Hooters has this success formula down pat, it has gone worldwide with a will. There are fully 460 Hooters restaurants throughout the U.S. of A, in 44 states, the U.S. Virgin Islands, and even Guam. In addition, Hooters operate restaurants in 27 other companies, having gone international with Singapore.

This is welcome news to those of us who, despairing of the curriculum in the public schools and its manifest inadequacies, now see in Hooters the necessary regeneration. And not a moment too soon. What Hooters teaches, clearly works.

What's more the price is right. For a tiny fraction of what we burdened taxpayers have to cough up in support of local schools, Hooters can already do and better, achieving much simply by taking off more. I like it. It's simple and effective. Yes, indeed, it has legs, though I would hesitate to say so before these blushing, dainty little ladies, those Hooters Girls.





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Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books.
Republished with author's permission by Christopher Hessman http://ProvenAutomatedBiz.com. Check out The List Edge -> http://buy2412.tledge.hop.clickbank.net

Thursday, February 10, 2011

These Landing Page Mistakes will cost you sales! Know them. Avoid them!

By Christopher Hessman

A landing pages is a powerful way to generate leads for a product, service or company. Landing pages are a far more effective way of getting leads than promoting your website.

To get those leads your Landing page must adhere to these sure-fire rules of marketing. Here's what you need to know to get the maximum results from your landing pages.

Most Common Mistakes

1. Boring headline.

Your headline must POP off the page with motivating words that will get the viewer's attention. You want to get their attention then draw them in to keep them reading. Headlines should be bold, easy to read, colorful and make an IMMEDIATE eye-grabbing impact.

2. Too fancy.

Fire your designer if they rely heavily on graphics and flash. Even video is sometimes not appropriate. You do not need your landing page to match your website. Landing pages do not need to be animated, blinking, jumping or annoying. Simple is best. Your Landing page has one purpose, and one purpose only - to generate a lead. It should be colorful, eye catching and use compelling rich copy.

3. No focus.

Effective landing pages are focused. Focused on purpose (lead generation) and focused on telling the reader exactly what they get and why they need to act now. Don't include any reason for distraction on your landing page. Make your marketing message ultra-clear.

4. No Offer.

If you want to generate a lead you MUST include an offer. People don't give away their contact information unless you give them VERY good reasons to do so. Make your pitch, and make it a great one - something for free, include a bonus, an incentive - something of value.

5. Forgetting about who the Landing Page is for!

Your Landing Page is for your Viewers. Yes, it's to market your company or product, but the page itself is about the viewer, Yes, your potential customer don't forget this. View your Landing pages from THEIR eyes. Is is obvious what you are offering? Is your offer enticing? Is your page focused or it is annoying to the point of distraction. Respect the experience and impression of your viewers. Make sure the page is not too long, the fonts are appropriate, the graphics not overdone and your optin form is quick and easy to complete.

To conclude, here is an Easy 1-2-3 Formula for creating effective Landing Pages.

1. Start with a powerful benefit-laden attention-grabbing headline.

2. Follow with compelling copy that motivates ACTION. Here is what you get, here is why you need it, here is how to get it RIGHT NOW!

3. Optin Form. Conclude with an easy to complete, simple form requesting contact details, being sure to list the bonuses/offer included. If you can add a value to these bonuses it makes your offer even more appealing.

Final words: Everything on your landing page should focus and complement these things; simple theme-related graphics, well-written punchy copy, an irresistible offer, and an opt-in form. Your goal on a Landing page is get the lead!


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About the Author:

Sandi Hunter, is the Director of Website Development at Worldprofit Inc., a Canadian company specializing in resources for small and home based business. Republished with author's permission by Christopher Hessman http://ProvenAutomatedBiz.com. Check out Auto Click Profits -> http://www.ProvenAutomatedBiz.com/?rd=hq8edEMH

Wednesday, February 9, 2011

Canadian sled dog massacre sparks international outrage as people ask how could man's best friend be treated so.

by Christopher Hessman

This article will horrify, anger, and enrage you. And rightly so, for something terrible has happened, something that should never have been thought... much less done.

100 sled dogs were slaughtered by a Canadian touri company... because bookings were down and expenses had to be cut.... to the point of organizing a grisly massacre of canines guilty of nothing more than doing their job and helping to keep humans employed. They were now older, some worn out, others sick. And so with excruciating nonchalance and little thought beforehand, they were butchered.

Here are the facts now just emerging:

April 21 and 23, 2010 100 sled dogs owned by Howling Dog Tours Whistler, Inc. of Whistler, British Columbia, a subsidiary of Outdoors Adventures at Whistler, Ltd. were slaughtered. The executioner was Robert Fawcett, Howling Dog Tours' operations manager.

Fawcett used a shotgun and a knife for his work. It was bloody, prolonged, botched. Injured dogs tried to escape. One animal, failing to die with the one shot allotted limped away "with a face blown off and an eye hanging out." Yet another was buried as dead, only to emerge the next day... to be finally, painfully finished off.

The terror of the animals, their yelps, the fear, the blood, the carnage must have been horrifying... although Fawcett requested no help. He should have. The vivid remembrance of what he had done and how he had done it seems to have haunted this man, who was not thought to be a cruel person. Just how much we may never know since Fawcett has been under wraps, no commenting, since the incidents, not least because he has been the subject of numerous death threats, their number increasing as the story becomes known.

Fawcett's condition became known January 25, 2011 when he filed a WorkSafeBC claim review. Fawcett was compensated for post-traumatic stress disorder. And all hell broke loose as people learned about what Fawcett had done to the huskies we all love so much.

How could this have happened... mass denial all round.

Fact: the 2010 Winter Olympics were not as lucrative as projected and on the principle of "something's got to give" the company in the person of Joey Houssian, owner, authorized Fawcett to euthanize "sick and old" dogs. Houssian apparently didn't enquire how Fawcett would do his work.

Now, think for a minute. If you were the owner of a tour company in a competitive industry where image is everything; would you inquire how the dogs your customers love so much were to be done away with? Houssian seems not to have cared; he took the standard line that expenses had to be brought into line... damn the dogs.They had done their work; they were expendable. Nothing strange about that at all.

No attempt seems to have been made, or even considered, to help these huskies live out the remainder of their lives in comfort and security. No attempt was made to find a good place, a good home. These were tools of the business, and they were getting the standard (brutal) treatment, the way things were always done on the icy frontier.

Manager Fawcett's claim review said he approached a veterinarian about the planned executions but that (unnamed) individual refused to euthanize healthy dogs... something which should have given Fawcett pause... but didn't. The company's owner wanted cuts... and cuts he would get on the killings fields where these beautiful animals ended their useful lives in terror.

Fawcett proceeded with his task... clueless on what he was doing, how he was doing it, and what would happen if the world should learn what he did and not regard it as acceptable practice.

The world did learn. And its response was swift and sure: how could this have happened? Had no stopped to consider the slaughter of huskies was now unacceptable, not withstanding that such slaughter was immemorial, a tried and true custom reaching back to pioneer days, and before.

The utility and romance of the huskies.

It is hard to imagine a single individual who, upon becoming acquainted with huskies and other sled dogs, does not establish an instant friendship. These dogs are expert at this and know how to make themselves irresistible.

They know, too, just how invaluable they have been to the growth and development of Western Canada... and Alaska. For 15,000 years, researchers say, the pace of business, commerce and travel in those remote areas moved upon the tender pads of huskies and their ancestors, the Eskimo or Inuit dog of coastal cultures and the Interior Village dogs of Athabascan Indians.

As airplanes and highways made their way through the areas where for generations huskies had sported as lords of these far distant places the importance of these dogs diminished. Then, recreational "mushing" and the advent of sled dog races came... and as the tourists came in their tens of thousands the sled dogs regained their pride of place. People rejoiced.... because these lands without huskies lack the lapping face of these exuberant, always cheerful and welcoming friends.

Now 100 of these creatures who harmed no one and benefited many were so many mained and rotting carcasses, terrible reminders that old-time traditions are not always good; that no one thought twice about what Manager Fawcett would do or how he would do it.

No one asked, as they should have, whether there wasn't some better alternative than premature extinction. Surely someone might have so considered.

But no one did and so Marcie Moriarty, general manager of cruelty investigations for British Columbia's Society for the Prevention of Cruelty to Animals, entered the picture, saying the case was the worst she ever had to investigate. Prime ministers, provincial and national, legislators of all parties, corporate executives in the tour industry... they have all jumped up and promised reforms... as people worldwide insist upon better treatment for the huskies and long overdue scrutiny and reforms in the businesses using these animals.

Thus, even in death, the huskies worked for the good of their kind... and for the benefit of humans too. For it cannot be good for us to be so unconcerned and unobservant about the well being of creatures helpful to us, deserving good treatment, not worn out "traditions."

You see, we failed these dogs... though these dogs have never failed us. This is why the genus caninus remains man's best friend, the very essence of loyalty, even when we mistreat and harm them; for such is the depth of their loyalty to us... though God knows what we have done to deserve it.



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Tuesday, February 8, 2011

An open letter to President Obama, Vice President Biden and every U.S. state and federal legislator. Make gay marriage legal now.

Ladies and gentlemen,

Now that "Don't ask, don't tell" has been consigned to the scrap heap of bad ideas and ludicrous policies, it's time to give the whole apparatus of sexual oppression one final push and remove this issue from the national agenda.

It's time to repeal the Defense of Marriage Act of September, 21, 1996 and all the invidious vestiges of legalized oppression, in which one group of people tells another group of people what they can do with their bodies and with whom they can do it. And, most daft of all, that sexually oppressive majority tells the despised minority whom it may marry and under what circumstances. Here is (misused) power indeed.

Last time I checked America was the land of the brave and the home of the free. Somewhere along the line, however, we let our core values be turned on their heads. What was brave, after all, about subjecting the sexual minority to needlessly repressive legislation and allowing generations of abuse? What was free about parsing liberty so that it was available to some, but not to all? It was unnecessary! It was cruel! It was unAmerican... and it is the policy the overwhelming majority of you "leaders" have pursued... depriving thousands of our best citizens of their rights while triumphing the rights of other people. In the process you created a culture sanctifying by law the superiority of some, at the expense of others. And you dared call this the American way? It is the way of tyrants throughout the ages for whom divide and conquer was the best way to govern.

Think for a moment about "Don't ask, don't tell." Now that it's gone and we can review it through the rear view mirror of history, we can see it for what it was: a downright silly attempt to oppress, control, demean. Of course, it didn't work, although it was the law far too long. Who, after all, wants to devote their life to the business of sexual snoopery? Have we not better things to do with our time and resources than turning people into legalized Peeping Toms?

Who thinks up this stuff, anyway? It's no wonder your vocation -- politics -- is the subject of near universal contempt. Your business is to empower people, improve their lives rather than pander to the basest instincts of humanity.

Do you need more reasons that this for legalizing gay marriage? Take these for openers:

* Legalizing gay marriage nationwide delivers long-delayed rights to many without costing the rest anything except their arrogance and condescension. In short, it delivers equity and the full protection of the law without detriment of any kind to anyone.

* Legitimizing gay marriage strengthens the institution of marriage while providing those marrying the security and comfort of the law.

* Legalizing gay marriage, making it a civil right, removes often muddled clerics from the debate and puts them firmly in their place. Has anyone read the Constitution lately about the separation of church and state/ This is not a theocracy like Iran where mullahs set policy, disastrously so.

The debate on gay marriage has brought out the worst (and also occasionally the best) in today's theological discussions and sermonizing. Let's be very clear on this point: gay marriage is too important to be left to clergymen. Making gay marriage legal marginalizes these thought-challenged theologians without diminishing their rights.

Such people, once gay marriage is legal, will still have the right to thoughtless fulmination... but what they say will be viewed correctly as insignificant, quaint, outmoded, trivial thought from the ill-educated and mean spirited, not the Word of God.

* Legalizing gay marriage promotes marriage. It enables people who have yearned for lawful protection of their relationships the security they have asked for. Really, what sensible person could regard this as anything other than good? Legal marriage between two consenting adults is good, whoever those two people are. And that's a fact.

Want more?

Legalizing gay marriage removes an issue from the national agenda that should never have distracted us in the first place. It has never created a new job, never uplifted anyone's standard of living, never increased the rights and welfare of anyone at any time. In short it's been a foolish waste of time all round, perpetrated by those who claim to have a direct line, always accessible to the divinity, who gives them their hate lines direct. This sounds like Torquemada and the Spanish Inquisition... the stuff of fear and loathing, not enlightenment. And, remember, this country was created by men of the Enlightenment who understood what repression was and crafted a society that above all let freedom ring.

Be ye unafraid our leaders. Little enough is required of you, including you, Mr. President Obama.

The glory days of the gay rights revolution are history. The heroes of the Stonewall riots of June 28, 1969 and the brave lads of the Mattachine Society (founded 1965) cry for a Vietnam-style Memorial all their own. Now you need only copy what legislators in a handful of progressive states (mostly in the Northeast and in Iowa) have already done. Pettifogging legal expertise is needed, no real courage at all. You legislators are surely up to this. It's what you do: "talk leadership while following... way far behind."

This goes for you, too, Mr. President. You went to the gay community cap in hand and made promises that gained you its adherence, its money, its votes. And here, as elsewhere, you have failed to deliver. If you have a liberal bone in you (which many now doubt) use it to solve this problem... or at the very least hoist your colors to the masthead, showing gumption for a change, not just the ability to read poll numbers.

It's clear which way history is moving.

Christmas Eve, 2010, on ABC's "Good Morning,America" Vice President Biden opined that gay marriage was on its way in as points of view "evolved" on this non-issue.

More telling 29-year-old Barbara Bush, the daughter of President George W. Bush, has released through the Human Rights Campaign, a video that takes her own father and his intolerance to task. Speaking as a New Yorker she says, "New York is about fairness and equality and everyone should have the right to marry the person that they love." In this, Ms. Bush joins her mother and grand mother, First Ladies both, who have always seen this issue clearly and in human terms. Why can't the ex-President? We forgave him many things including his alcoholism. Where is a drop of humanity in return?

It doesn't much matter, for the solution to the problem is at hand. People Barbara Bush's age regard the matter as settled; the grim reaper daily removes more obstructionists and haters. Demographics, not courage, will settle the issue.

Still, Mr. President and honored legislators all, it would have been nice if, even as this issue is settled, you would demonstrate some little leadership. It is little enough to ask, given how little you have all done to help the afflicted people, rather than add to their burdens.for so very, very long.

Take the step, the right step, the necessary step. Claim all the glory and the kudos. You have not earned them, but it's the way you do business, leaders in name, seldom in fact. So, then, do your business without further ado. We have waited enough.



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Monday, February 7, 2011

Despairing feds say 50 percent of the U.S. population at risk unless salt intake is drastically reduced. This means YOU!

by Christopher Hessman

I'm from one of those boisterous, far extended midwestern families... one that likes to eat, drink, and be merry... and has decades of experience perfecting these skills.

I can see them all now, in the kitchen, at the cooler, at picnics, and most of all at Grannie Vic's sumptuous, over abundant meals, in the pigs feet tradition... every item luscious, every item over salted.

Today the feds tell me they have put sweet Grannie Vic's picture on the post office wall as Public Enemy Number One.

It's because of the salt, the whole salt, and nothing but the salt and Grannie's known proclivities for salting heavy, thereby producing the taste we craved. Apparently there is a salt toting, law breaking Grannie Vic at your house, too.

Why the feds despair so...

Here are the facts. Every five years, the U.S. Agriculture and Health and Human Services departments issue updated dietary guidelines to consumers -- and the all-important food industry. These recommendations become the basis for the popular food pyramid which can be found in virtually every school and other life changing, educational organizations. It also constitutes the curriculum for all nutritionists and dietary professionals. In short, It Matters.

The new guidelines were released January 31, 2011. What you notice right away is that the language this time round is stark, sobering, less advice than warning... and that even the authors of the report are in despair... because the problem is getting worse and worse. The plain fact is that the people at risk are just not paying attention, preferring to "hold the health" and pour, pour, pour the salt.

Moving from "should" to "must".

Government agencies shutter at the use of imperative verbs. Bureaucrats live in a world where deniability is crucial, CYA being the job-ensuring policy of every civil servant, bar none. Such people cringe when their recommendations go unread and ignored, and it becomes necessary to escalate the language.

But these departments have escalated the language... because The Problem is demonstrably worse this time round than it was five years ago, when the last such report was released... into oblivion and ho-hum... Miss Peggy Lee's classic "Is That All There Is?" (released 1969) playing in the background. "Then let's keep dancing." Pass the salt, please.

Who's particularly at risk.

The guidelines, in the most stark language on this subject to date, make it absolutely clear who's at risk... and the chances are very good indeed that that's you... and/or someone near and dear to you, including

* people 51 and older * all African Americans * anyone already suffering from high blood pressure, diabetes, or chronic kidney disease.

These folks must cut the amount of sodium they eat and cut it NOW, the desired objective reducing intake to just a little more than half a tea-spoon -- or 1,500 milligrams.

Now here's the kicker. The Pollyannas who produced the diet guidelines 5 years ago made it clear that the problem was solvable. The report positively radiated Optimism! Good Cheer! "God rest ye, merry gentlemen, let nothing you dismay!"

But the reality, then as now, was dramatically different... and the petty bureaucrats of these departments, more caring for self rather than national preservation, diluted, diminished and minimized the problem. For shame! If Senator Sam Ervin were alive today, he might well ask as he did of President Nixon, "What did he know? When did he know it?" The Senator got results with these questions then... and they need to be resurrected now for immediate use.

Half the population of these United States now at risk and clearly so.

The groups mentioned above are the at risk populations. They are the ones, and remember this means you and yours, with higher blood pressure due to the amount of salt they eat.

For the rest of the population (many of them trending to the at risk category), the government continues to recommend about a teaspoon a day -- 2,300 miligrams, or about one-third less than the average person consumes.

Salt, a tasty killer.

Here the results are arresting, sobering, even frightening. Too much sodium increases the risk of high blood pressure, stroke and other problems. All this is known, clear... and largely ignored.

What you can do.

Still, we must do what we can. We are, after all, Americans, the original "can-do" nation and somewhere in our bag of angst, we still have (I hope) the necessary resolve and tenacity to confront the crisis of a great people (mis)eating themselves to death. The solution? Keep your mouth shut and think before you salt, every single time. And follow these government guidelines:

* Read nutrition labels. Buy low sodium products.

* Consume more fresh or home-prepared foods and fewer processed foods.

* Ask that salt not be added to your restaurant meals.

* Decrease sodium over time so that you're not jolted and put off by the different taste of your foods.

The tragedy, however, is that even if these constructive acts became the custom of the land today at the wave of a wand, they would still be insufficient to solve the problem. The reason? We are at the mercy of a food industry which must be a crucial player in the solution of a problem they helped to both create and exacerbate. And these folks are not yet sufficiently involved. Eldridge Cleaver was right: "You're either part of the problem... or you're part of the solution."

These companies, including many of the largest and best known, have another culprit in mind: our craving for foods with salt (and sugar). In short, the food industry is at the mercy of our (jaded) taste buds. And that industry is clear: we cannot afford to produce what people will not buy... and eat.

This being the problem, it is little wonder that the dietary professionals despair. This is not a problem effortless to solve. Thus, while glacial progress is being made, we as a nation and people eat ourselves into hazard.

My suggestion: En boca cerrada no entran moscas. Or salt either. Try it. It works.




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About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Christopher Hessman http://ProvenAutomatedBiz.com. Check out AutoBlog Syndicate -> http://www.ProvenAutomatedBiz.com/?rd=kk0GLQbI

Four things successful business people will do today... that you won't!

by Christopher Hessman

Friend, let's get one thing straight from the get-go. Successful people are going to do things today that you won't. Read this, and you'll discover what they are.

1) Successful people don't just let today happen.... they plan for today... yesterday!

What did you do before you left your office yesterday? If you're successful, you planned your success for today, determining your clear objectives and laying out the documents, materials, and other things you need.

In other words, you knew what you'd need, and you had it readily at hand so you could, without special effort, pick up first thing today what you so carefully planned.... yesterday.

Organization, a constant focus on time management and efficiency, not caffeine , are what the successful bring to the table. They cannot and do not consider yesterday concluded... until it is organized as the spring board to a successful today.

2) Email a stupendous offer just before you leave your work.

Want to walk in tomorrow to sales? To lots of great prospect leads?

Then email a terrific offer BEFORE you leave.

Most people, bushed, fatigued, tired, upon leaving their offices are contemplating the pleasures of the rest of today. But not the successful.

Successful people are mad keen on organization and efficiency... and constant bank account pleasing cash flow. They know that today's dollars are the result of yesterday's offers. Successful business people force themselves to stay, no matter how tired they are, no matter how pleasurable the day's forthcoming events, until they have crafted the stunning offer that ensures cash flow throughout the hours they are not present.

This offer must be a lollapalooza... the best yet.

As I write, much of the United States, much of the rest of the world is mired in an anaemic economic recovery that is, at best, just limping along.

Yet, by staying focused at all times on the main event, successful business people will flourish and achieve even the most ambitious of business and financial goals.

The key is having cash readily at hand.... and the means to generate more.... at will.

This means offers, better offers, the best offers, never-ending offers.

Because you will be tired at the end of the day, craft your end-of-day offers earlier. To ensure that it delivers the big success you insist upon, shape that offer when your mind is fresh and your abilities keen. Aim to make your offer better than you have ever made before; aim to make it a stunner, head turning, a cash gusher.

What the most successful business people know is that cash is king, especially when other people, people who do not have and do not use such offers, don't have it. If you focus as on your #1 Priority the shaping and constant sending of eye-popping offers you will have the cash, and thus the freedom, your less focused and clever colleagues lack and will always lack.

3) Call three prospects who have been hanging on the fence, uncertain about buying, and tell them you have the talking turkey offer of all times... if they will act now.

Offers come in many shapes and sizes... but one thing they all have in common is the "act now" factor. Offers to work must have deadlines... and the very best offers mean prompt, immediate response... no dithering allowed.

Most people, you see, even most business people, dither, offering excuses when decisive action is called for. In fact most people are not decision makers; rather, they are decision avoiders. The offer is made for such people, for only a truly superior offer will get these torpid ones to act at all, much less act on your speedy schedule.

Now, be honest. Did you, before leaving your office yesterday, call at least three people with a special, once-in-a-lifetime, knock 'em, sock 'em offer?

Or did you just turn off the lights and lock the door?

Want money?Then outline a "for my best customers" offer... and call them to discuss it. (You may also use email to send the offer... but never expect such an email to close the deal. For that the phone is the key).

Pick up the phone, I say, and, upon reaching these prime (if delaying) prospects, verbally embrace them, "Mary, you and I have been in contact for many years. I was thinking of you and wanted to make you a spectacular offer. Have you got a minute?" Then deliver the offer of offers, tellingly delivered, resoundingly delivered, convincingly delivered. This is a Special Offer.... for a Special Person. Deliver it accordingly.

4) Select 5 customers and give them a special unexpected gift.

People have always liked and will always like to get presents. It makes us feel wanted, warm inside. The most important people in your business are your customers; we all know that. However, what have you done lately to warm the cockles of their hearts? Not much, right? Change that today.

Pick a few customers, 5 is a good number, and give them a special gift, report, some free product, any kind of emolument... something that says simply, honestly, "I value you!" Then send it out.

Your customers will be pleased, gratified, impressed. No wonder. In our busy world, too few take even a little time to do the right thing; that thing that identifies you as a quality individual, well deserving of such customers. Out of the enhanced good will such valued offerings engender will come business, lots of business. You deserve it.

Are you going to be the business success you say you want?

You now know what to do. The question, therefore, is whether you will do it,and when.

24 hours from now, as you reflect upon this day, you will know just how successful you will be, based on what you have (or have not) done. It won't take any longer than that to see how well you're going to do. You see, now as always, the success you get (or forego) will be upon the actions you take and how well you do them. In short, it's all about you.

Bon voyage.



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About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant's is also the author of best-selling business books. Republished with author's permission by Christopher Hessman http://ProvenAutomatedBiz.com. Check out AutoBlog Syndicate -> http://www.ProvenAutomatedBiz.com/?rd=kk0GLQbI

Sunday, February 6, 2011

5:19 a.m., 40 degrees Farenheit, warming winds.

By Christopher Hessman

A thing of some significance happened overnight: the warming winds came well accompanied by great thundered mayhem and its chorus of audacious, startling colors. Cacophonous, they woke me up, fast, disorienting.

Yes, the winds came, and the snow which this year of grace hit monumental, head-scratching proportions was gone as if so many geese worried by a dog, now present, now gone.

The countryside rejoiced for it has yearned so for the warming winds and their promise of better days to come.

Because these winds so cause the people to rejoice, what with present benefits and happy contemplations of the warm pleasure days, now no longer merely rumored but en route... the very gods have decreed an entry more than suitable, monumental, the stuff of awe and nature's gaudy touch. . And so these winds never sojourn alone but always with those lavish supporters, stentorian thunder paired with the wild magnificence of swift lighting.

It was a thrill to lay in bed, alert and warm, to hear thunder and lighting and to know bone deep that with them came the real harbinger of spring, the warming winds. It was a release from brutal winter and its frigid regime... and lights went on in most every house as the denizens more than heard the news felt the warming winds... intelligence which made desponding nervous folk take heart, shake each other's hands, and kiss a passer by... and not regretting, proper like... the gesture as perfectly appropriate and rightly given.

Ah, yes, these winds, surprising joy their felicitous legacy.

6:04 a.m.

It is still quite dark this February day... but it is worth standing silent at the window, being forthrightly told... "Stand, reverencing mortal being, for we are the eternalities gracing you. If you value the warming winds, honor us as well as they do."

What is wind anyway?

All people worldwide live surrounded by, threatened by, helped by things they know little or even absolutely nothing about.

Wind is such a subject. We all know about wind, and we have felt, rather than thought about, its nature and substance. Wind is wind. It was here before I was and will be here long after I have gone, a symbol of the transience of all, particularly me. What is wind anyway?...

Wind is 1) moving air across the surface of the planet or through the atmosphere at a speed fast enough to be noticed; 2) moving air, especially a natural and perceptible movement of air parallel to or along the ground.

This serviceable definition instructs but does not satisfy. For that we must go to writers, for it is their task to describe feelingly an invisible movement, sometimes beneficial, sometimes destructive, always changing. Writers, driven to accepting challenges, took up this one con brio.

Christina Rossetti (d. 1894) , a "stunner" of the Pre-Raphaelites, scrutinized winds well, warming and otherwise.

Who has seen the wind? Neither I nor you: But when the leaves hang trembling, The wind is passing through.

Who has seen the wind? Neither you nor I: But when the trees bow down their heads, The wind is passing by.

Here are words more descriptive of this ever moving presence now here, now there, now seeming gone, mischievous recurring. No dictionary can compete with words so evocative and complete.

H.R.R. Tolkien (d. 1973) in his "Lament for Boromir" wrote this:

Ask of the North Wind news of them the North Wind sends to me!' 'O Boromir! Beyond the gate the seaward road runs south, But you came not with the wailing gulls from the grey sea's mouth.

Tolkien, with his fixation on the obsequies and ceremonies surrounding dead heroes of youth and stalwart demeanor too early curtailed, turns one of the winds into a messenger, an unmistakable lament, with overtones of Rams horns and Gotterdammerumg, very much in the Master's archaic lexicon.

I'd best return to the Pre-Raphaelites. They, in their amplitude, are as fantastical as Tolkien. However, while death stalks them, too, their obsequies are of beauty lost forever soon and ruby lips now still, unkissed into the eternal. Morbid, these are yet more blissful and festive than Tolkien's hauntings.

Here are more windy words, a poem by William Morris (d. 1896), the British writer beloved by Pre-Raphaelites:

Ah! no, no, it is nothing, surely nothing at all, Only the wild-going wind round by the garden-wall, For the dawn just now is breaking, the wind beginning to fall.

_Wind, wind! thou art sad, art thou kind? Wind, wind, unhappy! thou art blind, Yet still thou wanderest the lily-seed to find._

So I will sit, and think and think of the days gone by, Never moving my chair for fear the dogs should cry, Making no noise at all while the flambeau burns awry.

***

Morris' effusion, like Morris himself, is overdone, overwrought, always, unhappily a woman in the case. Indeed, many have compared the wind to la donna mobile... Morris knew. He had waited while she eluded him; her capers for others, not for him.

7:38 a.m. I wish to see the land different today, and so go out.

The sun is up, the snow is gone, the warming winds, too, all gone, merely leaving muds of every kind, the apt symbol of every day reality. Untouched by magic, the housewife's busy broom sweeps out the bits of land moving too, but only on the feet of men. "Henry," she says, "wipe your feet before you come in!" Women know this, early, and many other prosy things with which they maintain this orb. Not men. They overlook.

Yes, the romance of the warming winds is gone, but they have surely kissed this earth and from it now waking spring arises. Thus, winds frequent but so little known: We thank you for your good service... your exuberant, ostentatious rites. Good voyage to you... as millions worldwide wait for you, impatient, restive, expectant, as they have always been.





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About The Author

Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., where small and home-based businesses learn how to profit online. Attend Dr. Lant's live webcast TODAY and receive 50,000 free guaranteed visitors to the website of your choice! Dr. Lant is also the author of 18 best-selling business books. Republished with author's permission by Christopher Hessman http://ProvenAutomatedBiz.com. Check out AutoBlog Syndicate -> http://www.ProvenAutomatedBiz.com/?rd=kk0GLQbI